When United Power founded Operation Round-Up in 1995 as a way for members to voluntarily help each other through a small monthly contribution built right into their billing statement, we envisioned being able to help vulnerable and struggling members in the communities we serve make ends meet. We couldn’t have imagined then that a nationwide pandemic would stretch the foundation to its limits as we celebrate our 25th anniversary this year.

It hasn’t been an easy year for anyone, and some have felt the impacts more than others. Although many more members are in need of assistance, the Round-Up board has remained committed to finding the most effective ways to help meet needs throughout this time.

For those not familiar with Operation Round-Up, it is a foundation funded entirely by members who “round up” their monthly billing statements to the next whole dollar. Participation is voluntary, and average yearly contributions are only $6, or approximately $.50 per month. Those funds are then redistributed to nonprofits in various parts of the service territory to ensure as many members receive help as possible. The Round-Up Board selected these nonprofits because they have more resources and are better equipped to provide for members in need. The Board is made up of fellow United Power members who also live within the various parts of the service territory and are familiar with the specific needs of their respective areas.

This unusual year hasn’t prevented the board from going above and beyond to meet increased needs, which created an added burden on the foundation. Without the generous contributions of more than 20,000 members who have elected to round up their bill, this wouldn’t have been possible.

In November, we asked our members to tell us why they round up, and we received some tremendous responses:

“Yes, been rounding up for at least a decade. One of a list of gratifying things to give. Maximum of $12 a year. A feel good thing!”
Larry W., Commerce City

“I haven’t participated in Round-Up before, but I am signing up today. Sounds like a great program and I can see that even a little bit helps.”
Sam G., Firestone

“Yes we do. We have dealt with hardships and want to contribute to help others in need.”
Brad L., Frederick

“We participate in Round-Up to ensure that our little contribution helps members who are less fortunate, especially in these times of COVID-19.”
James D., Black Hawk

“Yes! We do participate in the Round-Up program. We are grateful for the opportunity to assist members of our and the greater United Power community when the need arises.”
Michelle B., Golden

“I haven’t yet, I did not know what it was! But will be signing up now.”
Terry H., Brighton

United Power was forced to shift gears while planning its annual meeting in March as heightened concerns over the rapidly spreading COVID-19 pandemic forced the closure of the Riverdale Regional Park & Fairgrounds and many other local businesses. While many maintained hopeful expectations that the pandemic would begin to play itself out as summer weather faded, a third wave has instead continued the halt to in-person community activities and organizational fundraisers.

Reaching members via virtual format is hardly a new concept, but until this year it has never been the preferred method for encouraging community members to participate with one another. For United Power, that meant turning around months of planning to offer members a virtual annual meeting that still drew their interest and encouraged participation. The cooperative wasn’t alone in navigating this journey, and often supported others holding similar events.

Joining the Virtual Classroom

United Power electrical engineer Tyler Bain joined a Brighton High School engineering class in September via Zoom live from one of the cooperative’s substations to talk about where electricity comes from, how it is generated and what kind of schooling it takes to become an electrical engineer. He also discussed renewable energy with the students.

Decorating Virtual Ducks

United Power has long participated in and supported the annual Duck Derby hosted by the Rotary Club of Northglenn-Thornton. The duck race helps raise money for the Rotary Club to support scholarships, food banks and other local projects. This year, due to COVID-19, the club hosted its first virtual Duck Derby with an online “Best Dressed Duck” contest, which United Power entered, of course. Although our authentic, one-of-a-kind cow duck did not win, we are still proud to be a supporter of all the work the Rotary Club does.

Scarecrows in Fort Lupton

Thinking creatively for ways to entertain and engage businesses and residents this Halloween season while maintaining safe social distancing, the City of Fort Lupton and Fort Lupton Chamber of Commerce sponsored a unique scarecrow contest throughout the community. United Power introduced the first-ever lineman made of hay into the contest. Early thoughts on the new lineman include the suggestion that he stay clear of energized line.

Assisting the Career Path

Each year, the Adams County Education Consortium hosts its career expo for middle school students. This year’s virtual event will feature 2-hour sessions over the course of two days in late November where students can learn more about potential career paths. United Power will both sponsor and participate in the annual event in its new first-ever virtual event.